SCORE Presents: Resolve to Grow Your Sales in 2025 with Sales Management and Execution

Business owners need to develop an approach on how to generate revenue from new or existing customers. Darien Library and Fairfield County SCORE welcome Bob Bel Bruno, founder of Sales Advisor, LLC who will focus on sales execution and closing the sale.

Sales execution requires an on-going consistent process to facilitate the opportunity of closing new business based on your marketing plan and sales strategy. The program will cover the following sales process items:

• Elevator Pitch: the unique proposition your business offers versus the competition

• Prospecting activity: defined customer profile 

• Qualifying in first meetings: probing to find need and budget limits

• Trial closing 

• Handling objections and other issues

• Negotiations

• Closing the deal

• Reference selling and Google reviews

About the Presenter

Robert Bel Bruno began his career selling copiers door to door in NYC, then moved up to selling PCs and larger computers to Wall Street banks. He was VP, National Sales Manager for TV Guide Networks, and recently was the VP, Ad Sales for AMC Networks, where his team billed more than $250M in ad revenue and he personally negotiated $80M+ in deals. Bob founded Sales Advisor LLC, which focuses on helping small business owners revamp and implement proven sales processes and best practices.