SCORE Business Program: Creating an Effective Social Media Marketing Strategy for Your Business

Social media marketing is a huge and booming industry, but many small business owners still feel daunted by its technical nature and unsure of what social media strategy to implement. Fortunately, there are some key steps that any business can take to ensure their company doesn't get left behind in the social media revolution.

SCORE and Darien Library welcome Lorraine Duncan, founder of Biz Gone Social, who will demystify the social media phenomenon. 

You Will Learn

• Define your goals and develop a social media plan that fits your business needs. 
• Create content that resonates with your target audience on each selected social media platform.
• Manage your social media campaigns efficiently via tools and delegation. 

There will be Q&A and discussion throughout the presentation.

About the Presenter

With over 30 years of business marketing and consulting experience, Lorraine Duncan is the founder of the digital marketing agency, Biz Gone Social where she advises small businesses on how to implement effective social media online marketing solutions. Lorraine is the author of the book, "Shout It Out”, a social media marketing guide for business owners. She is also a teacher and public speaker on social media. Her online course for business groups, “13 Minutes A Day" on LinkedIn (in which she is known as the LinkedIn Super Ninja), teaches how a business can win on LinkedIn.

About SCORE

SCORE Fairfield County offers free business mentoring and workshops from experienced advisors, entrepreneurs, and corporate executives with diverse industry experience and specialties to help small business owners start, develop, and grow their businesses.